One dress. Ninety days. A new way of thinking about wool.
Starting on 1st October, our founder Sarah will wear a single British wool dress every day for 90 days. The project, called the 90-Day Wool Habit, is a real-life experiment exploring how wool can simplify wardrobes, reduce overconsumption, and reconnect us with natural fibres and British craftsmanship. The dress itself will be a timeless British Wool woven shift dress, designed to be styled in multiple ways throughout autumn and winter using knitwear, outerwear and accessories from British brands and makers.
Why Wool?
- Naturally breathable
- Odour resistant
- Renewable fibre
- Washes less often
- Biodegradable
But this project is about much more than one dress. It’s about asking bigger questions:
- Could we buy less and wear better?
- Could wool help us rethink our relationship with clothing?
- What happens when we choose quality over quantity?
- And what if getting dressed every morning became simpler?
Throughout the 90 days, Sarah will document the realities of living with wool:
- styling one dress in different ways
- caring for wool properly
- washing less
- layering for changing weather
- and incorporating wool naturally into everyday life
The challenge will also shine a spotlight on the incredible British businesses, mills, designers and makers working with wool today.
Collaborations & Press
The 90-Day Wool Habit will be featured as part of events during Wool Month and has already attracted interest from media, wool organisations and British brands passionate about sustainability and natural fibres.
If you are a British brand interested in collaborating on the project, please get in touch at hello@littlebeausheep.com.
