I recently had the pleasure of joining the Midday Show for a chat about my business, Little Beau Sheep, and my passion for championing British wool.
It was a lovely opportunity to share how a simple idea grew into an award-winning Yorkshire business, creating products that celebrate one of Britain’s most remarkable natural fibres.
During the interview, we talked about the story behind Little Beau Sheep, why I believe British wool deserves far more recognition, and some of the ways we use it in our everyday products. It was also a chance to bust a few common myths about wool and explain why I’m so passionate about supporting British farmers and keeping this wonderful fibre in the spotlight.
If you missed it live, you can now watch the full interview here:
Looking ahead to the 90 Day Wool Habit
The interview also comes at an exciting time, as I’m preparing to launch my 90 Day Wool Habit on 1 October.
For 90 days, I’ll be wearing the same British wool dress every day to spark conversations about natural fibres, encourage people to think differently about how we buy and wear our clothes, and show just how practical, versatile and beautiful wool can be.
I hope you’ll follow along as the challenge unfolds over the coming months. If this interview inspires even one person to take another look at British wool, then it’s been well worth doing.
As always, thank you for your continued support—it really does mean the world.
Sarah 🐑
